Vegan era in beauty:

The term ‘vegan’ essentially refers to a product that is entirely plant-based, and free from animal ingredients or animal-derived ingredients such as beeswax, honey, albumen, carmine, gelatine, keratin and lanolin. Also, the products should not have been tested on animals. At the core of veganism lies thoughtfulness – towards other living beings with feelings, and towards the environment. Today, more than ever, compassionate consumers are choosing products that have not used animals for ingredients or for testing. Although vegetarianism is a widely accepted and practised way of life in India, veganism is relatively new.

There is an increasing demand for vegan beauty products as there is a rise in conscious beauty trends.

India’s cosmetic market has been growing with a CAGR of 17% over a period of five years. According to the latest estimates, the industry is valued at around USD 950 million and is expected to nearly treble to approximately USD 2.68 billion by 2020.  According to Market Research Future, globally, the ‘cruelty-free’ cosmetics market is set to grow by 6.1% from 2017 – 2023, with India projected to be one of the top exporters of these cosmetics. As ethical beauty continues to inspire consumer choices, one can expect the market for cruelty-free and vegan products to grow faster than the broader market.

Our buying habits have the power to encourage change, when we choose beauty brands that are cruelty free and vegan, we not only protect our skin but also other living organisms of the planet! Yes! It’s true! The brands are now shifting from animal testing, zero animal derived ingredients, which for a fact are also banned in many countries.

In fact, India is the first country to ban testing of cosmetics and their ingredients on animals. Today alternative techniques are being used such as vitro method (use of human cells and tissues), silico model (advanced computer modelling techniques) and studies with human volunteers.

Does vegan mean cruelty free and vice versa?

Cruelty free means product was developed without tests on animals, but vegan means the product does not include any animal derived ingredients.

For instance, squalene in anti-ageing serum, keratin could be coming from animal protein but there are plant-based alternatives for most animal derived ingredients.

Choose the right product by looking for labels like PETA US or carry the Animal Test-Free or PETA Approved Global Animal Test Policy, by committing never to ‘conduct, commission, pay for, or allow tests on animals at any phase of development, for both ingredients and final products.

Do your homework, research, read and self-educate. Look for the official cruelty-free bunny logos and read through the brand’s website carefully to understand the practices they follow and the transparency in their communication.

India’s cosmetic market has been growing with a CAGR of 17% over a period of five years. According to the latest estimates, the industry is valued at around USD 950 million and is expected to nearly treble to approximately USD 2.68 billion by 2020.  According to Market Research Future, globally, the ‘cruelty-free’ cosmetics market is set to grow by 6.1% from 2017 – 2023, with India projected to be one of the top exporters of these cosmetics. As ethical beauty continues to inspire consumer choices, one can expect the market for cruelty-free and vegan products to grow faster than the broader market.

 

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